WHAT IF...? Privacy Policy

Last Updated: September 8, 2026

Welcome to WHAT IF...? (“we,” “our,” or “the App”). This Privacy Policy explains how information may be collected, used, and shared when you use the WHAT IF...? mobile application.

By using the App, you agree to the practices described in this Privacy Policy.

1. Information We Collect

WHAT IF...? is designed to provide its core functionality without requiring you to create an account or provide personal information.

We may collect or process certain information automatically through the App and third-party services used by the App.

The exact information collected may depend on your device, operating system, settings, and the third-party services used by the App.

2. Information You Provide

WHAT IF...? does not require you to create an account.

The App may allow you to interact with content, save favorites, maintain progress, or use other features without submitting personally identifiable information.

If you voluntarily contact us, such as by email, we may receive the information you choose to provide, including your email address and the contents of your message.

3. Locally Stored Information

Some App preferences and usage data may be stored locally on your device. This may include:

This information may remain on your device until you delete the App, clear its data, or otherwise remove it through your device settings.

4. Advertising

WHAT IF...? uses Google AdMob to display advertisements.

AdMob may collect and process information such as device identifiers, advertising identifiers, IP address, approximate location, app interactions, and advertising-related information to provide, measure, personalize, and improve advertisements, subject to applicable settings, permissions, and policies.

The App may use different advertisement formats, including:

For example, the App may offer a rewarded advertisement that allows you to voluntarily unlock additional content.

Watching a rewarded advertisement is optional where presented as a rewarded feature.

Google may use advertising identifiers, SDK technologies, and similar technologies in connection with its advertising services.

For more information, visit Google's Privacy Policy and Google AdMob Help.

5. Third-Party Services

The App may use third-party services to provide advertising, analytics, crash reporting, or other technical functionality.

These services may independently collect information according to their own privacy policies.

Third-party services currently used or potentially used by the App may include:

Google AdMob / Google Mobile Ads
Used to provide and measure advertisements, including rewarded and app-open advertisements.

Google Play Services
The App may rely on Google Play Services or related Android services required for certain functionality, advertising, or device services.

We do not control the information collected directly by these third-party services.

6. How We Use Information

Information collected through the App or its third-party services may be used to:

7. Data Sharing

We do not sell your personal information.

Information may be shared with third-party service providers when necessary to operate the App.

For example, advertising providers such as Google may receive information necessary to provide and measure advertisements.

Information may also be disclosed when reasonably necessary to comply with applicable law, respond to lawful requests, protect users and services, or detect and prevent fraud or abuse.

8. Children's Privacy

WHAT IF...? is not specifically directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13.

If you believe that a child has provided personal information to us, please contact us so that appropriate action can be taken.

9. Data Security

We take reasonable measures to protect information processed through the App. However, no method of electronic transmission or storage is completely secure, so we cannot guarantee absolute security.

Third-party services used by the App are responsible for maintaining the security of information they process according to their own policies and practices.

10. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Information stored locally by the App generally remains on your device until it is deleted through the App, device settings, or by uninstalling the App.

Third-party providers may retain information according to their own policies.

11. Your Choices

Depending on your device and location, you may have options to control certain types of data collection and personalized advertising.

Some functionality may be affected when certain permissions or data-processing options are disabled.

Where legally required, the App may also provide applicable consent or privacy choices.

12. Third-Party Privacy Policies

Third-party services operate independently from WHAT IF...? and may have their own privacy policies. We recommend reviewing the privacy policies of relevant third-party services, including Google, to understand how they collect and process information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When changes are made, we will update the “Last Updated” date at the top of this Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the privacy practices of WHAT IF...?, please contact us at:

15. Acceptance

By using WHAT IF...?, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described herein.